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Users will soon have a updated setting that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the next few weeks before a global launch. This shift aligns with a increase in content created by AI, driven by emerging AI video creators.

The Broader AI Trend

Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A large amount of this content is deemed “AI slop”, a phrase for poor-quality, factory-style content that is frequently nonsensical or bizarre.

Our research shows that a lot of users like content produced via AI tools, ranging from digital art to informative clips, and we aim to provide users the option to adjust the amount of that, based on their own choices,” stated a platform representative.

Volume and Proportions

The platform shared that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, more than 100 mn media items are uploaded to the service every day, making clips made by AI a limited percentage of its complete catalog.

How to Adjust Settings

Users will be able to limit or boost the volume of AI content they watch by opening the topic control setting in the app and choosing “AI-generated content”. Other topics that can already be modified under the filter include politics, clothing, beauty, and movement.

AI Disclosure Rules

TikTok’s guidelines mandate creators to identify lifelike AI-generated content, and it bans harmful deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.

Additionally, the service will from now on attach an “AI-made” label to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is intended to stop users from seeking to evade the labeling process.

Responsible AI Funding

TikTok is also introducing a $2 million AI literacy fund for professionals and institutions to produce informative material about using AI responsibly. This initiative will benefit educational bodies specializing in educating coding and technology.

Moderation Strategy

The video-sharing app has defended its safety measures, amid controversy over intentions to lay off hundreds of content moderators in the United Kingdom. It is set to eliminate 439 jobs in its user protection team in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.

A senior executive stated that people-led review would still have a role, but automated tools can protect employees by eliminating the most graphic content before it is viewed by humans. The platform announced a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to intervention by its automated systems.

It is vital to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”